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Head-to-head comparison

Wix vs Squarespace

We compare pricing, features, AI tools and ease of use to settle which is the better pick in 2026.

Last updated: June 8, 2026
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Our winner★ 4.8
Wix logo
Wix
Best overall website builder

Best for most users who want a fast, flexible website builder with AI assistance.

Visit Wix
★ 4.7
Squarespace logo
Squarespace
Best for design-led sites & portfolios

The go-to builder if visual polish and brand consistency matter most.

Visit Squarespace
Winner
Wix

Wix wins overall for most users — it’s more flexible, has a stronger AI builder, and matches Squarespace on price. Squarespace still wins on out-of-the-box visual polish.

Visit Wix

Feature-by-feature

Feature
Wix
Squarespace
  • Starting price
    $17/mo
    $16/mo
  • Free plan
    Yes
    No
  • AI builder
    Yes (Wix ADI)
    Yes (Squarespace AI)
  • Templates
    900+
    200+ (curated)
  • App / extension market
    Large (300+)
    Limited
  • Ecommerce
    Solid for small stores
    Solid for small stores
  • Best for
    Best overall website builder
    Best for design-led sites & portfolios

Which should you pick?

Pick Wix if
You want flexibility, AI, and a deep app market

Wix supports more use cases — bookings, restaurants, small stores, portfolios — with a single subscription.

Visit Wix
Pick Squarespace if
You care most about a beautiful, brand-consistent site

Squarespace templates look premium by default and require less design work.

Visit Squarespace

FAQ

For flexibility and AI assistance, yes. For pure design polish out of the box, Squarespace still wins.
Editor’s top pick
Wix— $17/mo
Visit Wix