Head-to-head comparison
Shopify vs Wix
We compare pricing, features, AI tools and ease of use to settle which is the better pick in 2026.
Last updated: June 8, 2026
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Our winner★ 4.8
Shopify
Best for online stores
The serious choice for anyone selling more than a handful of products.
★ 4.8
Wix
Best overall website builder
Best for most users who want a fast, flexible website builder with AI assistance.
Winner
Shopify
Shopify wins for any serious online store — its commerce engine, payments, shipping and apps are simply deeper than Wix. Wix wins when commerce is secondary to a larger marketing or services site.
Feature-by-feature
Feature
Shopify
Wix
- Starting price$29/mo$17/mo
- Free planNo (3-day free trial)Yes
- Best forBest for online storesBest overall website builder
- PaymentsShopify Payments (no extra fees)Wix Payments + 3rd-party
- App ecosystemLargest in commerceBroad, less commerce-specific
- Multi-channel sellingNative (web, POS, social, B2B)Web-first
Which should you pick?
Pick Shopify if
You’re running (or scaling) an actual store
Shopify scales from side hustle to nine figures with the same admin.
Pick Wix if
You sell a few products on a broader marketing site
Wix lets you ship a site + small store + bookings under one subscription.
FAQ
If selling is your primary revenue source — yes. If you sell 1–5 products and the site is mainly informational, Wix is fine and cheaper.
Editor’s top pick
Shopify— $29/mo